Purchasing Frequency Information
Starting from MageRewards version 1.12.0 the purchasing frequency grid is available to help you better understand how much and how often your customers are spending/shopping on your store.
The grid can be accessed from the Admin Panel by visiting the MageRewards Dashboard area (Rewards → Dashboard). Below every "Revenue" and "Order" chart (namely the "Revenue from Loyalty Members", the "Revenue from Referred Customers" and the "Repeat Purchasers Count" metrics) a link "View purchasing frequencies" will redirect to the grid.
The "Frequency of Purchase" grid contains the following data for every customer
| Customer ID | number |
| First Name | string |
| Last Name | string |
| string | |
| Period | date interval --- only (complete) orders placed in this interval will be included in the metrics --- by default it is set to 30 days |
| Number of Orders | number --- the number of orders placed by the customer in the above interval |
| Average of Orders | currency --- The average order value of the orders placed in the above interval --- The "Base Grand Total" is used in the calculations |
| Order Types | additional filters (will include only certain transactions): --- All Orders (default) --- Orders with Earnings (only approved transfers are counted) --- Orders with Spendings (only approved transfers are counted) --- Orders from Loyalty Customers --- Orders from Referred customers |