Simple Campaign

This kind of a campaign is good because it is simple for customers to understand. Points are usually displayed in a monetary denomination such as “Dollars” or “Bucks” rather than points. Usually these sites have high Average Order Values (AOV) to be able to absorb the higher margin loss caused from redemptions (10%).

Earning Rules

See:  Setting Up a Catalog Earning Rule + Setting Up a Shopping Cart Earning Rule

• 1 dollar for every $10 spent
• Extra 1 dollar on high margin/sale/clearance items

Customer Behavior Rules

See:  Setting Up a Customer Behavior Earning Rule

• 1 dollar for every friend referred who makes their first purchase
• 1 dollar for every Facebook like, with a daily maximum of 1
• 1 dollar for approved reviews

Spending Rules

See:  Setting Up a Catalog Spending Rule + Setting Up a Shopping Cart Spending Rule

• 1 point = 1 dollar off in a shopping cart slider