Wholesaler Campaign

This campaign is to be used with a B2B wholesale product, or a customer group subset of wholesalers. These users tend to have large, infrequent orders in bulk. The solution is to determine wholesaler “steps”, and incentivize a higher basket size for each purchase. Margin loss must be lowered as well. We will use a very small point scale to make the loyalty program easier to understand, and point balances low enough to be more manageable.

Earning Rules

See:  Setting Up a Catalog Earning RuleSetting Up a Shopping Cart Earning Rule

  • Subtotal $0-$500 - 1 point for every $100 spent
  • Subtotal $501-$1,000 - 2 points for every $100 spent
  • Subtotal $1,001-$2,000 - 3 points for every $100 spent
  • Subtotal >=$2,001 - 4 points for every $100 spent

Spending Rules

See:  Setting Up a Catalog Spending RuleSetting Up a Shopping Cart Spending Rule

  • Spend 100 points for $50 off
  • Spend 200 points for $125 off
  • Spend 500 points for $400 off
  • Spend 1,000 points for $1,000 off
  • Spend 1,500 points for $2,000 off
  • Spend 5,000 points for $10,000 off
    • this might seem high, but even if the wholesaler earns the most points per dollar spent (4 points for every $100 spent), this will only be an 8% margin loss.
    • wholesaler would spent at least $125,000 to get a $10,000 discount = 8% margin
Make sure to disable earnings when a spending rule is taking place for cost controls.

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